Generative artificial intelligence (AI) is not only changing the landscape for marketers but is also poised to reshape the role of recruiters. While this technology can enhance the efficiency of job searches by targeting suitable candidates, it also brings challenges, such as the increasing use of AI-generated resumes. Recruiters have been using machine-learning AI for years, but the introduction of generative AI is expected to revolutionize candidate selection. Generative AI can automate repetitive tasks like drafting messages to candidates and creating job listing outlines. While humans can fine-tune AI-generated content, it mainly benefits marketing organizations seeking specialized roles. However, generative AI is not without its limitations. It sometimes generates incorrect information or content, necessitating human intervention to ensure accuracy. Despite these challenges, many recruiters view generative AI as a pivotal development that has the potential to impact recruitment practices significantly. For marketing recruiters, generative AI streamlines process like creating targeted search strings and helping find diverse talent pools that align with hiring goals. It can also assist in identifying biased language in job descriptions, aiding diversity and inclusion efforts. However, AI-generated resumes and profiles have flooded the market, increasing the noise recruiters have to endure. Ultimately, the impact of generative AI on recruitment remains multifaceted. While it presents efficiency gains and opportunities for better candidate targeting, it also highlights the continued importance of human judgment and interaction in the hiring process.